Meet the New Tenants at The Collection at Forsyth

If you’ve driven down Peachtree Parkway recently, you’ve likely noticed a new surge of energy at The Collection at Forsyth. Following its acquisition by CTO Realty Growth and management by JLL, this premier open-air destination is reaching a massive milestone: it is now 95% leased.

For Forsyth County residents, this isn’t just about more places to shop, it’s a signal of the incredible economic health of our community. Let’s dive into who is moving in and why this matters for your most valuable investment: your home.

The 2026 Lineup: Who’s New?

The recent tenant announcement highlights a mix of high-end retail, national dining favorites, and professional services that cater to the modern Cumming lifestyle.

• The Cheesecake Factory: Taking over the former Wild Wing Café space, this is easily the most anticipated arrival. This location will feature a new, slightly smaller 6,500-square-foot format designed for high-growth, sophisticated markets.
• Warby Parker: The designer eyewear giant is bringing its first Forsyth County storefront to the center, offering a seamless mix of eye exams and trendy frames.
• The Picklr: Capitalizing on the nation’s fastest-growing sport, this premier indoor pickleball club is now a major draw for fitness enthusiasts.
• Giggle Town: A massive 7,000-square-foot interactive play concept, reinforcing The Collection’s reputation as a family-first destination.
• Kimley-Horn & Berkshire Hathaway: It’s not just retail! These powerhouses in engineering and real estate are opening major office spaces, bringing more high-paying jobs directly to the development.

Other recent additions include Sephora, Kilwins, J. Crew Factory, Pandora, and Build-A-Bear, creating a “one-stop-shop” environment that rivals the best developments in Atlanta.

Why Homeowners Should Be Celebrating

If you own a home in Forsyth County, or are planning to buy one, the success of The Collection is a primary driver of your property value.

1. The “Lifestyle” Premium

Modern homebuyers aren’t just looking for square footage; they are looking for “walkable luxury” and proximity to amenities. Having a top-tier dining and retail hub within five minutes of your driveway makes your neighborhood more desirable, which keeps demand (and prices) high.

2. Commercial Tax Buffers

Forsyth County has long been one of the fastest-growing residential areas in Georgia. A thriving commercial hub like The Collection helps diversify the tax base. When businesses pay significant property and sales taxes, it eases the burden on individual homeowners to fund schools and infrastructure.

3. Resilience in a Changing Market

While the broader real estate market has seen shifts, areas anchored by 95% leased, high-traffic commercial centers tend to hold their value better. The presence of brands like The Cheesecake Factory serves as a “stamp of approval” from corporate analysts who believe in the long-term wealth of the area.

Conclusion

The transformation of The Collection at Forsyth from a traditional shopping center into a vibrant “work-live-play” anchor is a win for everyone in Cumming. Whether you’re grabbing a slice of cheesecake or meeting a Realtor at Berkshire Hathaway, you’re participating in an ecosystem that keeps Forsyth County one of the most prosperous places in the South.

Cherie Edmunds Sullivan
Local Expert | Century 21 Results

A resident of the area for over 26 years, Cherie Edmunds Sullivan offers a level of local insight that only comes from deep roots in the community. As a top-producing REALTOR® in Cumming, Lake Lanier and North Metro Atlanta, Cherie is known for her “casual luxury” style, pairing high-end service with the unmatched perspective of someone who has watched this region grow and evolve firsthand. Cherie’s expertise is backed by proven results; in 2025, she was ranked the #8 individual agent out of approximately 400, a distinction that reflects her commitment to her clients’ success. By staying ahead of local market trends and new developments, she provides a strategic advantage to buyers, sellers, and investors alike. With the global power of Century 21 Results and over two decades of local history, Cherie remains the premier resource for navigating the North Georgia real estate landscape.